Wednesday, April 29th, 2026 | 8:00AM - 4:00PM
Riverside Convention Center | Rochester, NY
WELCOME TO TECH TOUR
The Industrial Automation Expo
Join us at the Rexel Tech Tour, a one-day event built around your challenges and opportunities. Connect with 200+ peers and decision-makers tackling the same operational issues, and leave with ideas you can apply immediately. Choose expert-led sessions on new technologies or meet with 20+ leading manufacturer partners on the show floor for live demos, solution comparisons, and answers tailored to your site and budget. You’ll leave connected, energized, and equipped with next steps. Lunch will be provided.
Dive Deep into Training
14 Technical Sessions. 2 Hands-On Labs
Rexel Tech Tour offers a full day of practical, expert-led training designed to help you modernize your control systems, improve reliability, and get more value from your data. From AI-powered vision and integrated SCADA HMI enhancements to VFD best practices, OT cybersecurity, and Rockwell Automation labs on FactoryTalk Optix, AssetCentre, and Studio 5000, each session is built to be immediately applicable on the plant floor.
Explore the Tradeshow
20+ Leading Manufacturer Partners
In addition to sessions and labs, visit the Tech Tour tradeshow in the Main Hall. Explore the newest innovations from over 20 of Rexel’s leading manufacturer partners, talk directly with experts, and see the latest automation, control, and industrial networking solutions in action. You’ll have time throughout the day to visit booths, see live demos, and discuss your specific application challenges.
Reserve Your Spot Today
Join us for a full day of learning, inspiration, and connection
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